Brent Madison

Senior Software Engineer

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Brent Elevator Pitch

(1 min read)

• Fast learner, value adder with 8 years of experience – I see problems and build solutions...

At my job: Solving niche problems quickly across a wide range of industries. Whether it's building investor portals that raise millions, scaling SEO platforms for Fortune 100 retailers, or automating market research that grows target markets by 400% – I adapt fast and deliver results.

My experience spans: Legacy codebase migrations, in-house platform development, automation systems, financial technology, political tech, e-commerce, and nonprofit platforms. From React frontends to Java backends, from startup MVPs to enterprise scaling.

How I stay sharp: I'm always learning new tech and tinkering with side projects – this keeps me current and brings fresh ideas to my main role. Built PlateRadar, Snowday Data, and SweepsEdge. These experiments directly improve how I approach challenges at work.

What I bring: I'm always interested in meeting and seeing what opportunities come up. I thrive on new challenges – give me a new tech stack, industry, or problem space and I'll quickly master it and deliver results.

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Professional Experience

Optiversal

  • Full-Stack Software Engineer
    March 2024–Present
  • Led development of longtail SEO SaaS platform serving Fortune 100 retailers including L.L.Bean, Costco, and Best Buy.
  • Architected client portal and automated page generation system, scaling content production 15x to support 100,000+ AI-powered retail pages.
  • Redesigned customer onboarding workflows and trained contract team, reducing onboarding time by one week while transitioning operational responsibilities.

Neutral

  • Senior Software Engineer
    June 2025–Nov 2025

    Madison, WI, US

  • Developed in-house investor portal that raised $2.2MM+ and managed $78MM+ in positions.
  • Built automated address scraping system enabling outreach to 80,000+ high net worth investor leads.
  • Integrated financial modeling system to enhance investor transparency and reporting capabilities.

GoodUnited

  • Full-Stack Software Engineer
    September 2022–March 2024

    Charleston, SC, US

  • Partnered with sales and marketing to develop an automated market research program that led to company increasing its target market by 400% (Java, Selenium, and MySQL).
  • Lead engineer for a social media donation page feature adding a 4% fee revenue stream and 10+ nonprofits to the company (ReactJS, TypeScript, MongoDB, Prisma, and Stripe).
  • Co-lead efforts to build the main conversational messaging software as a service platform to support over 50+ nonprofits (ReactJS, TypeScript, and MongoDB).
  • Support maintenance on 3+ legacy systems while continuing to deliver new projects on a quarterly basis (ReactJS, Svelte, TypeScript, and MongoDB).

Rural Sourcing Inc

  • Full-Stack Software Consultant
    August 2021–September 2022

    Madison, WI, US

  • Consulted with https://www.versapay.com over a year long contract on a mid-sized team to migrate existing technology and provide support/technological enhancements the business-to-business payment system to increase usage of payment platform features by 30% (ReactJS, Rails, and MySQL).
  • Consulted with https://www.wpshealthsolutions.com to prospect rebuilding the site to React in order to better accommodate ADA users.
  • Helped train Junior developer on contract project and shadow progress for first 6 months.

Hardin Design & Development

  • Frontend Developer
    September 2019–August 2021

    Madison, WI, US

  • Lead/Sole front-end development of https://apply.wisconsin.edu (ReactJS, MySQL, and Drupal) - A university registration tool that services 29 campuses and over 100k students annually.
  • Frontend development of https://lum.fm (ReactJS, TypeScript, and NodeJS) - A Madison startup that raised $3M to build an artist-first social media music sharing platform with a P2P marketplace.
  • Backend/maintenance development of https://www.visualmanager.com (ReactJS, PHP, MySQL, and Laravel) - A real estate inventory reporting and visualizing software supporting over 7,000 commercial businesses.
  • Frontend/Ionic development of https://www.redcardmealplan.com (ReactJS, Ionic, MySQL, and PHP) - A white-label student meal plan infrastructure including an admin dashboard, mobile app, and POS app servicing hundreds of colleges/professional sports teams.

Self Employed

  • Contract Software Developer
    January 2017–Present

    Madison, WI, US

  • Co-founded https://snowdaydata.com (React, TypeScript, MongoDB, AWS) - Served US Senator, Congressman, and multiple PA State Senators, reducing political campaign signature costs by 60% through patent-pending process. Generated $40k revenue in 2024.
  • Founded https://sweepsedge.com - Built automated giveaway entry platform serving 200+ clients, generating $2k monthly recurring revenue.
  • Founded https://plateradar.com (Webflow, Java, Selenium, MySQL) - Developed and self-managed automated software covering 45+ states, serving 1,000+ users over 2 years with $200 monthly revenue.
  • Led complete rebrand and rebuild of https://www.neutral.us (Webflow) to support $30M marketing outreach initiative.

Achievements

Associate of IT Web & Software

Western Technical College

Microsoft Azure Fundamentals AZ-900

Microsoft